Less is More — and More is well… not needed.

The 126th birthday of Ludwig Mies van der Rohe was today. The effect he had on our architecture, great urban centers, lifestyles and culture is still a guiding force in design of all types. Even though he didn’t complete college himself, his ability, leadership, confidence and innovation made him not only a supreme force in architecture but also a teacher of generations to follow him. His belief that “Less is More” shaped the direction of design, architecture and culture from top to bottom. It is hard to imagine someone asking for “more fluff”. It never quite comes out that way. It is more often, “Can you add a few stars?”, “It needs something to POP.” or “Is it too simple?”

I always try to remind myself of that credo of Less — stripping away the unnecessary — with each project I begin. Fighting the urge to layer on imagery that doesn’t add to the concept is a constant exercise. But thanks to van der Rohe and a handful of other visionaries and outsiders — we all benefit from the space and clarity that he brought to our society. Next time you are in Chicago, Houston or New York visit one of his buildings.

The Mies Society is a great starting place to start learning about this amazing personality. Wikipedia also has basic facts about his life and accomplishments.

Help Your Structure Site Revamp is a Study in Mood

A complex set of skills and offerings and a vague understanding of her concept with the general public, brought Jennifer Lazar of Help Your Structure to BigStar. She needed an updated brand and web presence to better express the whole-body healing that she facilitates. Her comprehensive approach to massage and body work is a calm, thoughtful process, so her message needed to pass that on. A vertical representation of a body out of alignment give a subtle but clear visual representation to a sometimes complex message.

Help Your Structure Brand

Viewers will see experience a calm, informational message on the site, that will carry over to their interactions with Jennifer and her space. Jennifer’s style of education and therapy is conveyed throughout all her marketing materials. Email or call her to experience it!



Great Female Designers

I’ve always known my profession to be somewhat of a boy’s club. Or at least a club of highly driven, no sleepin’, pushing to the nth degree peeps. And as you get to top of the club, there aren’t very many women playing. There is a reason it is called Mad Men. Celebrations, publications or blogs about current and past male greats are on every news stand and in deep Google searches. But try to find a good compilation of great female designers. Not very deep. In honor of International Womens Day here are a few neat-o stories and publications of some wonderful women.

Ruth Ansel — Bazarre, The New York Times Magazine, House & Garden, Vanity Fair and Vogue. Think that is enough? Not for Ansel. She just keeps going. Too many awards to list. She’s featured in a new book, Hall of Femmes: Ruth Ansel, designed by Swedish studio Hjarta Smarta. I love her site. Clean, modern, clear. Just like so many of the publications she honed.

Good Design — top 25 female designers.  Click to find a great list of contemporary designers of all types. They are inspiring, inventive and fresh.

Hall of Femmes — enjoy a short pub on different influential female graphic designers.